Which Social Media Content Marketing Trends will Prove Successful in 2018

The year 2018 is all set to be the year of social media marketing innovation. The technologies emerging within the marketing landscape, as well as in social media as a whole are slated to be disruptive towards the traditional and established marketing outreach methodology of yesterday.

In simpler terms, the Facebook post will evolve, and gradually put the traditional internet ad out of business!

Top Social Media Content Marketing Trends to Look Out For in 2018

If you are an up and coming competitor in the global business scene, there are certain trends you need to keep an eye out for. These trends, when leveraged and capitalized on to the fullest extent, can produce amazing returns, both in reach and profitability.

So, without further ado, let us look at which approaches will be beneficial in 2018, in terms of marketing.

Influencer-based Marketing

‘Social Media Influencer’ is already a business description, and it is bound to become even more mainstream in the coming months. This is mainly due to the proliferation of social media marketing, as well as the abundance of famous people with immense followings, on the major platforms such as Instagram.

As a new business, there is no better approach, specifically in the realm of social media, than to get a relevant, famous influencer to market the product. It doesn’t have to be so extensive as to become a meme (ahem, Fit Tea…!), and it can be limited to the locality or the confirmed market. In any case, the social media following is the most effective target market, and an influencer can help you capture it well.

Augmented Reality/eTours

Virtual tours have existed for some time now; and so has augmented reality. However, it is only recently that mobile companies have started to integrate the technology on the most basic level, into their products.

If you have a retail business, then it will be beneficial to optimize it for augmented reality tours, as well as sales videos that allow the buyer to interact with and virtually ‘try on’ the product!

Target Generation Z Specifically

Generation Z is the future, plain and simple. The younger audience is online for the majority of the day, and the number of online purchases made by this generation, far outstrip the rest of the generations. Knowing this, you should craft a marketing strategy specifically to them, with the needs of the younger buyer considered.

Additionally, buyer trends such as social media back-searches should also be catered to, which basically means bringing your social media presence up to the aforementioned standards.

Leverage the Decreasing Popularity of Twitter

This may seem like the most counter-productive statement out there! After all, how can a business use a dying social media platform to their advantage? It’s simple really – by looking out for their last attempts at relevance, and capitalizing on them immediately.

The people behind Twitter are expected to make some efforts to bring it back to its glory days, and those efforts will definitely bring in new audiences, which can then be leveraged for sizeable profits.

In conclusion, your social media content marketing is only as good as the content, and your approach towards marketing itself. Moving forward, it will prove positive to make use of technology to the max, and create the most up-to-date and relevant content.

April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.

Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.

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