Marketing is a constantly evolving and developing [practice, one which has taken a personality of its own, when it comes to being part of a company’s existence. It is just as important as any of the other facets of a business, and running a business is next to impossible if a company does not have a god marketing scheme.
Over the years, we have seen marketing strategies come and go, with some of the more effective ones standing the test of time. With the advent of social media though, marketing strategies have progressed to the point where even the smallest of enterprise, even a single person, can market themselves on the same level as a fully fledged organization.
Effective Marketing Strategies of the Year
To that end, following are the most effective marketing strategies which drove the most growth in 2017, as well as some which are expected to become huge growth drivers in the coming year.
Social Media Marketing
Any list of effective marketing strategies would not be complete without the uber-effective social media marketing. Social media platforms paved the way for a marketing revolution of sorts, which completely threw off the traditional marketing practices and transformed the way a business can make itself and its offerings visible to the target market as well as the world at large.
This form of marketing has been around for a while, however it only recently experienced a steep climb in popularity due to the emergence of cross-platform marketing, which is another strategy that will be discussed. Content marketing in the form of blogs is the most descriptive and elaborate kind, since it employs a detailed rendering of the company’s objectives and aims, while at the same time maintaining integrity as an informative and indirect channel. Business blogging has been the most effective form of content marketing, and we have seen a great many businesses make use of it recently.
This is a marketing system that makes use of the most relevant platforms at the time, to market the service or product of a company. It is also the strategy used by dedicated marketing firms, since it requires more effort as every platform has its own best practices, which cannot be interchanged. While a simple description as well as a sales call can be posted on Facebook, the same cannot be used for say, a business blog, which will be read by a different group of people.
Cross-platform marketing can also be called the most effective method, as it can efficiently inform the viewer of the product by first showing them a glimpse of the product on one website, and then effectively leading them to the website of the product itself, thus benefiting the company via click-through.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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