There are very few online marketers who can make the claim that they have complete command over, and are very informed about their analytics. In a marketing climate where all the data you need can be accessible within seconds; it is easy, and to some extent, justifiable to make this claim. That is not to say though, that the claims will always ring true.
This may not be the fault of the marketer, since marketing success is very difficult to quantify in monetary terms, or through impact. Nevertheless, quantifiable metrics are consistently in demand; more so today than before.
Top 4 Metrics Analysis Tools for 2017
To that end, following is a list of the top 4 marketing analytics software for this year. Since measuring the impact of marketing efforts is vital, these software tools are well up to the task of providing top-notch analytics support, along with several other important metrics.
Right off the bat, this may appear as a cliché. However, for the uninitiated and newer entrepreneur, analytics do not need to be complicated and confusing. This is where Google Analytics come in, and makes quick work of reading and elaborating on the numbers in operation, within your website or business.
If you are looking for something simple yet dedicated, you cannot go wrong with Google Analytics. If enhanced eCommerce is your area of interest, Google’s analytics engine can assist you in circumnavigating the more confusing aspects of business operation. Lastly, Google’s powerful and efficient algorithms are much better suited for modern business application, which is further good news for marketers.
If you are looking for an analytics software solution that gives deep and profound insight on targeted user behavior, the Mixpanel is the tool for you. User behavior is often the least monitored of all metrics, something that may have the business owner misinterpreting how users are responding to marketing campaigns.
Retention rates, gathered from applications and web portals are all quantified and presented to the owner is a comprehensible and easy-to-manage setting. In addition to that, the multi-factor analysis that Mixpanel offers, makes it a very viable solution in 2017.
When it comes to capturing the right data and leveraging it to produce better marketing campaigns, there is perhaps no better tool than Adobe Analytics. The company that is usually known for their photo and video editing software also has a complete analytics suite, that is better suited for more experienced marketers and business owners.
As far as operational superiority is concerned, there is no other analytics software that leverages available metrics quite like Adobe Analytics. The insights that it offers are tremendous, and certainly geared towards a deeper understanding of financial flux, customer response and cost attribution logic.
Simplicity and user-friendliness are what Kissmetrics hopes to present to the user, making it very useful for the new user. It presents the requisite data whenever it is required and is quite intuitive with the specific points of analysis.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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