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Three New Content Development and Marketing Apps in 2017

January 31, 2018

As mobile applications go; we are living in an ever-changing and consistently evolving world. In this day and age, when there is an app, or a series of apps for almost everything, it is hard to not find the right application, software or plugin, that will help you in finding what you are looking for. Even better, you can now take greater control of your marketing and content development than you ever could with more traditional channels of each.

 

As unprecedented as this may seem, it was a long time coming, and with the advent of the cloud, this was seen by many as the only logical step. As cloud computing promotes connections via an invisible network, data is developed, marketed and shared more efficiently.

 

Top Apps for Content Development and Business Marketing in 2017

 

To that end, following is a list of content development and marketing apps, which have either made their presence felt already, or have a future ahead as a well used and preferred application.

 

1)Buffer (iTunes, Android)

 

This app allows for better and more efficient usage of social media by streamlining the process of social media content development. Users have options of crafting customized content, and then sharing it across a number of platforms. You also have the option to choose which platform will be receiving the content first.

You can even plan the submission of the content at a later date, allowing you to time the content with a major event, if any, and/or provide you with the opportunity to work on a more important project, without having to worry about the smaller, more troublesome ones.

 

2)LinkedIn

 

You may be surprised to see LinkedIn in a list of the best apps for content development and marketing; and that too in 2017. After all, it is not really a content development app; rather more of a social network for professionals. However, there have been a number of supposedly promising apps that have come and gone, this one has stayed consistently on the top of the lists of best B2B marketing apps. The potential LinkedIn has to build your brand is tremendous, and there are many options there for the benefit of the user.

 

3)HootSuite

 

This app offers more than just a social media management suite to the user. HootSuite offers analytics as well, in the form of several tools, allowing you to not only create and market content on social media, but also conduct analytics through a customizable and well-designed hub. You can monitor the performance of your content, as well as get estimates on how well it will perform. You can identify social media influencers, and create content that wins people over everywhere.

 

April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets.  Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management. 

 

Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency.  Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.Want to keep up to date with all the newest information and tips?

 

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