Social media is the undisputed king of content marketing media in the current business landscape. It is accompanied by business blogging, among other radical content marketing concepts, at the top of the marketing platform chain. This is to the extent that companies and even industries with established platforms and marketing systems have begun to divert and diversify, when it comes to progressing their marketing acumen and connecting with the latest generation.
Content Marketing Changes resulting from Digital Consumption Increase
When considering the reasons for the shift in content marketing, one factor has to come up in the conversation. The increased consumption of digital content by the global target market has proven to be the sort of catalyst that had the capacity to alter how we perceive online marketing and advertising.
As almost every major market and/or source of information is on the internet, the latter is now the hub for all things business. This has led to people turning to the internet for the solution of their problems, which may include the lack of information and content to read, and subscribe to. Consumption of digital media and digital content on the internet at large is the main reason for the massive preference shift, from traditional media to internet-based platforms, when it comes to content marketing.
Why Business Blogging and Social Media Marketing is the Future
Consider the following scenario. You are an up and coming CEO, with a company that needs to market and market well in the very first month, in order to survive the first year.
If you are the CEO of a startup, which is the most likely scenario within the scenario, you will undoubtedly have information regarding the realm of marketing that is social media and business blogs. And so naturally your preference for online content marketing will be these platforms, as they will probably be read more times and shared around more than an advertisement of content piece that is shared on a traditional medium.
For B2B content marketing, the best medium is business blogging, as blogs of a semi-professional, educational nature, are most likely to be read and shared among peers. On the other hand, for B2C marketing, the better medium is social media, as almost everybody is either on Facebook or Instagram these days, sharing and reading stories.
Popularity of Online Media Promoting Digital Channel Usage
The best marketing channel is the one that is being read and preferred as an information and subsequent purchasing source by the majority of the population. Therefore, it makes sense to market and advertise on social media, as there is a much greater chance for the content to be shared, even across platforms.
With connectivity at an all time high, and virtual boundaries being erased all around the world, it makes perfect sense to market on a medium that is well traveled and utilized.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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