Social media platforms are the billboards and broadcasting stations of today, with the only difference between those classic and these modern media being that these have much greater coverage. In fact, so great is their coverage that they are the ultimate marketing tools in this day and age, with people from all around the globe using them to their advantage.
An Entrepreneur’s Guide to Social Media Marketing
To that end, following is a set of tips for entrepreneurs, regarding how to take full advantage of social media marketing.
1) Understand the Various Sites
While marketing on social media is relatively easy, especially if your scope is limited to Facebook and you want to cater to a specific group of people. However, if you want to reach more people, you have to understand that not all social media sites are the same, and there are different protocols for each.
For example, what is suitable for Facebook may not be so for LinkedIn, which is more professional in appearance and function. Learn how each social media platform works and adjust your marketing campaign accordingly.
2) Know the Audience
If you are providing a service to business professionals, you will not gain much by marketing your service to a casual social media user. Instead, market your services on groups which promote such services, and to people in your circle who you know will be interested in the service.
3) Engage with Your Subscribers and Circle
There is nothing better than an entrepreneur who engages with and talks to their customers, especially on social media, where being social is the way to go. If you are offering a product or a service, the best thing to do would be to respond to messages and reach out to your audience through comments and conversation. This will give your brand and you as an entrepreneur, a very welcoming vibe, which will undoubtedly attract even more customers, while allowing your brand to be marketed through word of mouth.
4) Craft your Entire Campaign around Social Media
When you have multiple channels of marketing, you are undoubtedly reaching a much wider audience. However, that does not allow for much alteration in terms of media-specific marketing, since you have to go with a one-size-fits-all solution for all the media platforms. On the other hand, if you gear all your efforts towards social media marketing, you will be able to incorporate trends and techniques which are effective for that specific type of marketing.
This is especially true for budding entrepreneurs who need to get the marketing edge in the competitive business landscape of today; since being trendy is everything and the more you connect with the audience on an intellectual level, the better you will be able to sell your product or service to them and others like them.
5) Build Better Relationships with your Customers
Social media is all about connecting with people and building relationships. The same is true for social media marketing, especially if you want a customer for life. This relates to tip number 3, and it is perhaps the most important tip, as far as development of the brand goes. You want to make your brand into a household name as well as something your customers will consider sharing with their friends; and the best way to do that is by building relationships with the customer.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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