An integrated marketing campaign is a good way to create meaningful ROI. Here are 4 reasons your business needs an integrated marketing campaign.
Marketing is easy or is it? Anyone can put together some random marketing programs, call their initiatives an ‘integrated campaign’, and foist the campaign to an unsuspecting or unprepared world. Unfortunately, such initiatives are unable to yield meaningful ROI. So, this begs the question: how can one create meaningful ROI? To create meaningful ROI for your business, you need to engage with audiences in a consistent way that ‘actually’ benefits your business. To engage with audiences in a consistent and meaningful way, you need some insight, some data, and some coordination. In short, you need an integrated marketing campaign.
Used to communicate brand message to a larger audience, an integrated marketing campaign is an initiative that combines the non-traditional marketing channels with the traditional channels of marketing. Direct mail is an example of traditional marketing channels while non-traditional marketing channels include SEO and social media. One of the best decisions you can make for your business is integrating your different marketing channels.
By creating a unified marketing strategy, an integrated marketing campaign will deliver numerous benefits to your business including increasing competitive advantage, saving money, increasing brand loyalty, and boosting sales and profits. Following are 4 reasons your business needs an integrated marketing campaign.
Generally, customers are skeptic about marketing campaigns. A good way to build trust with your intended audience is integrating your marketing channels and keeping the message consistent. Once you build trust with your audience, they are less likely to doubt you and more likely to click on the link or read through the resource provided by you.
Your audience is likely to get confused if you spread your brand message across the different marketing channels. A bit of information here and a bit of information there won’t work. In fact, it will confuse your audience about the point you’re trying to make. By integrating your message and keeping it simple, you will provide your audience with a much clearer view of your company. This in turn will propel them to react in the way you them to.
By integrating your marketing channels, you will bring everything under one umbrella. When this happens, you won’t need to duplicate messages. This will prevent the wastage of resources which in turn will save you money.
The same creative treatment is given to the different tools in an integrated campaign. In an integrated campaign, the images, key phrases, and headlines are repeated in each communication. This ensures that your customers and prospects receive consistent messages each time they view an element of your campaign. By increasing the number of times prospects/customers hear or view the same message, creative consistency helps reinforce the basic message of the campaign.
You should consider an integrated marketing campaign if you want to create a meaningful ROI. The aforementioned things are 4 reasons your business needs an integrated marketing campaign.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co.is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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