Looking for Top Talent? Here's how social media can help you find great employees

Using social media to find employees

Hiring the wrong person can cost a company thousands if not millions of dollars. Additionally, hiring an inappropriate candidate can have a negative impact on the productivity and morale of the company. According to the Harvard Business Review, more than 70% of employee turnover is caused by bad hiring decisions. This is the reason many companies today have a lengthy recruitment process.

Regardless of their type and size, businesses cannot grow and run properly if they do not have the right or quality employees. However, finding the right employees or labor for your business is not an easy task. The right labor for your business is a person who not only possesses the required experience and skills but also fits in with the company culture. Finding such a person can often be a strenuous exercise.

Fortunately, there are ways for you to easily and conveniently find great employees for your organization. The use of social media is one way. So, how can social media help you to find great employees? Let’s take a look.

The opportunity to connect with wide range of candidates

It is important for you to announce that you’re looking for a candidate, and that’s where social media is helpful. When you use the conventional ways to recruit, you limit yourself to certain types of candidates. This in turn decreases your chances of finding the right employee. On the other hand, when you use social media to find employees, you widen your pool of candidates. This allows you to find and hire the best candidate for the job.

A good way to attract job seekers

The use of social media is a cheap yet effective way of finding the right employee for your company. In addition to being expensive, a job ad in the newspaper gets little attention. On the other hand, a job ad on a social networking site such as Facebook immediately attracts attention, helping you to increase your pool of candidates. Ultimately, all of this allows you to find the right employees for your organization.

The opportunity to increase your reputation

By using social media to tweet or post about the latest developments and upcoming events, you will create a buzz among social media users about your company. By increasing your reputation, this will help you to garner a sizeable social media audience for yourself. Ultimately, this will help you to find suitable employees for your organization.

As it has financial implications, finding and hiring the right employees for your organization is extremely important. As seen above, using social media to look for employees is a good way to find the right employees for your organization.


April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.

Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.

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