The Internet has made it easy for businesses to get instant recognition. By making them visible to millions of people online, the internet has helped businesses to gain popularity and flourish. Today, the website is probably the most important weapon in the armory of any business. Websites offer individuals a platform from where they can get all the information they need about a particular business so creating an interactive and informative business website to convey your online existence is important.
A great way to highlight your business is using attractive visual elements known as web banners. The first thing a visitor to your website sees when they land on your site is the website banner so having an eye catching banner is absolutely essential. Making a good first impression is very important. Chances are you are losing more than you are gaining if your site has a standard web banner with no life or personality.
The attention spans of most people on the internet are pretty small. Usually, it takes internet users only a few seconds to get a feel for what the site represents when they visit a website or blog. This is the reason designing effective banners for making the right first impression is extremely important. There are certain practices involved in designing effective banners. Following are some of them.
Have a call to action
You need to make sure that your banner ad has a button link that tells the users what they need to do. Examples of calls for action include: Free download here, shop now, and Click here. Your banner needs to tell a user what to do, or they won't do anything. Your banner must instruct them to "find out more" or "buy it now.”
Use professional photos
It is important that you use professional photos. If you don’t have any available, get stock photos from professional image sites.
Pay attention to design quality
Unprofessional banners make your business look unprofessional. Design quality is important. Therefore, pay close attention to the design quality of your banner.
This is really a no-brainer. If you want your users to interact with your ad, you need to allow them to see it; few are going to sit around and wait for that massive banner to load in. You’ll either lose out on potential impressions or create performance problems for the page as a whole if your file size is too big.
Use animation and motion
You can greatly increase your chances of user engagement by utilizing animation and motion within your banner. However, too much of it can easily end up annoying users instead. Generally, a great way of grabbing attention and increasing interaction is implementing subtle transitions and motion effects.
Today, creating a banner is easier than ever. You can create professional looking web banners by using something as simple as Microsoft PowerPoint. Whether you want to create buzz for your website, special event, product, or service, a banner serves as a great promotional tool.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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