A large percentage of the population of this century can be found in the virtual world rather than in the real world itself. So naturally, marketers too are directing all their efforts to the same place. Due to the increased growth in internet usage and social media platforms, digital marketers came up with a content marketing strategy. If people are spending more and more time on the web, then might as well provide them with something worth reading. The niche of content marketing gave rise to articles, blog posts, web pages and white papers. While the other contents made some sense to the business community, it is the use of white papers that confused them the most.
To end this confusion once and for all, we are listing down the many benefits of publishing a white paper. Here it goes:
1.It Generates leads:
Some content is pure marketing material while the other is just a few words of information with marketing being its main focus. White papers, however, purely provide knowledge and that is why they attract the most of the attention. When complete reasoning, valid logic and sound reasons are provided to support the usage of a product or its benefits, people tend to be persuaded. This is why white papers have a high conversion rate and boost leads.
2.It Interests the Customers:
We believe that while catchy titles and appealing words might grab the attention of the readers, one look at the quality of the content makes readers decide on whether to stay or depart. White papers, however, leave nothing to the imagination as its strong words and authentic subject matter makes sure that the visitors stay there until they have been thoroughly persuaded.
3.White Paper Hand over a Valuable Mailing List:
You hate it, I hate it, and we all hate it when we get completely useless, annoying and promotional mails in our inbox. This makes us wary of being so generous with our email addresses; on the other hand, businesses thrive when they get these very same mailing lists. So how can these two contradictory behaviors become one you may wonder? It is possible with the help of white papers? If you keep on posting superior white papers, people would devour it and sign-up for more.
4.Straighten Up Rumors and Bad Reputation:
While social media has allowed customers and clients to be very vocal about their opinions, the businesses have nowhere to go. In order to clear up any misunderstandings, a rumor or to pass along an important piece of information, a white paper is their voice. In fact, if a company launched a product that is new, rare and most recent in its own right, then it is their responsibility to offer full-fledged details and information about it in the form of a white paper.
5.Less Promotional and More Innovative:
In a world full of blogs, publish a white paper and have your business stand out from the competitors. A white paper is also without any kinds of promotional content to ensure that the readers don’t get frustrated while reading them.
Now that you know how important it is to publish a white paper under your company’s name, get one published now and see how it positively affects your business.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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