Today, the social media landscape is evolving at a rapid pace and this is no secret. Businesses that don’t respond to the changing social media trends are likely to limp along. As a business owner, it is important for you to predict trends including social media trends that will impact your business in the future. Predicting potential developments in social media marketing is never easy. Nonetheless, through research, social media experts have predicted the social media trends that’ll change businesses in 2017. What are the trends predicted by the experts? Let’s take a look.
Employees will become your social media army
Taking help from employees is a great way to increase the social media visibility of your business. In 2017, employee advocacy is bound to be a major social media trend. In order to make them share the brand messages on their social media accounts, businesses will encourage and incentivize employees in 2017: this is poised to be a game-changer for your business.
Users will demand visual experiences
On social media, posting your feelings about an event is no longer sufficient. Instead, you need to show your users what it’s like to be there. In 2017, the demand for visual or more vicarious experiences on social media is likely to increase. To meet this demand, businesses will start to post more in real time and use 360 images and video. The purpose of this social media trend is to make your users feel like a more genuine part of the experience.
The use of social media for sales and customer service will increase
Today, many businesses still regard social media as merely a marketing tool. Unfortunately for them, social media is much more than that. A number of businesses used social media for sales and customer service in 2016 and this trend is likely to grow in 2017. Many customers use social media channels such as Facebook messenger to get customer service. Additionally, they purchase the products and services they need on social networking sites such as Facebook and Twitter. Known as conversational commerce, the trend of using social media for sales and customer service will increase in 2017.
New social media platforms will emerge
In the past, social media was used simply as a means to communicate with people online. Over time, it became a way for business to speak to and advertise to customers. Today, social media is used for a number of purposes and it is expected that new social media platforms will emerge in 2017 to increase interaction between brands and consumers and allow customer service. Also, the new social media platforms will promote more professional communication.
Social media is going nowhere so keeping up with the changing trends in social media is crucial. The aforementioned social media trends are what your business needs to look out for in 2017.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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