Even though the internet has made it easier for businesses to attract customers, some marketing problems still exist. These problems are a consequence of inappropriate marketing strategies or online marketing mistakes. To make your business successful, you need to avoid inappropriate marketing strategies or the common online marketing mistakes. What are the common online marketing mistakes your business needs to avoid? Let’s take a look.
Not having a fast-loading website (We hate the Loading ... image too)
Most people are excited by the prospect of using a fast loading website as it enhances the user experience. If the page speed of a particular website is super fast, people will love using that site. On the other hand, you can wave goodbye to your potential customers if your website makes people wait. Users are becoming more and more impatient with website loading as the speed of their internet connection increases.
Traffic to your site is highly dependent upon the loading time or page speed of your website. Decreasing your page load time is essential for your online marketing success and this is the reason most SEO experts emphasize the importance of decreasing page load times. Page speed is a factor Google ranks web pages on and also only a person who had a good website experience will recommend another person to click on your web link.
Not using SEO for your business
A detrimental online marketing mistake that businesses commit is not using search engine optimization or SEO. Even though they regularly use search engines, most business owners do not bother getting their sites listed on them. You’ll be missing out on a lot of potential customers if you make the mistake of not using search engine optimization for your business. Making a list of priorities for your online marketing strategy by involving your entire business team is the key for your business’s success. In order to boost your online business, you need to place SEO on top of that priority list.
Your business will remain accessible and open to potential prospects only if it has a strong online presence that is associated with ventures and offers that excites the target audience. For it to be effective, it is important that your SEO marketing campaign has been well thought-out and planned over a longer period of time. An advantage in search engine ratings can help your online business to be highly effective in reaching more targeted customers.
Not optimizing for website for mobile devices
Many businesses are yet to optimize their websites for mobile devices. A website that hasn’t been optimized for mobiles looks exactly like the one seen on a desktop. The website may look fine on a big monitor screen, but on a mobile device it looks cluttered and unreadable. You’re ultimately losing sales if you aren’t optimized for mobile usage. A recent survey has shown that websites that took more than 3 seconds to load were abandoned by 57% of mobile users.
Today, it has become more important than ever to optimize your online business for mobile devices. According to another recent survey, more than 10% of the total internet traffic generates from mobile devices, while 23% of the total online sales are made through mobile devices. It essential for your business to have a website that is not just user friendly, but also mobile friendly as this ensures better visibility on mobile phones.
The lifeblood of every business is marketing. A good and cost effective way of marketing your business is online marketing. If it’s used properly, online marketing can help you to achieve a higher ROI. To make online marketing profitable for your business, you need to avoid to aforementioned mistakes!
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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