Today, a plethora of TV advertising exists whether it is public, network, or cable television. TV advertising is done for a wide variety of products and services. On paper, TV advertising seems simple but in reality it is quite complicated especially for small businesses. However, this complex nature of TV advertising does not stop it from benefiting small business owners. Many small business owners refrain from TV advertising as they believe it to be en expensive form of marketing. However, the reality is quite different.
Businesses can run their ads on Television during a prime time show in Kansas City for as low as $1000 per month while in big cities such as Los Angeles and New York the cost of TV advertising during prime time shows is between $5000 and $10,000.The opportunity to earn from these TV advertisements is huge. PWC predicts that by 2019, the TV ad revenues will grow from the current $71.1 billion to $ 81 billion. Also, according to Strategy Analytics, the average advertising spending by businesses based in the United States in 2015 was $567.About 43% of this total ad spending was for TV advertisements.
5 small Business that successfully used TV advertising
Today, small businesses alongside big corporations are yielding benefits of TV advertising. In order to provide you with proof, following are 5 small businesses that successfully used TV advertising.
Eat at Joe’s
The first of the 5 businesses that successfully used TV advertising is Eat at Joe’s restaurant. After meeting Bill Burnett and Debrah Lemattre, a couple who were starting their own ad agency, restaurant owner Alex Jordan decided to try his hand at TV advertising. The ad agency couple produced a 30-second ad for $5000 and then delivered it to 300,000 homes for $1 every time it ran. The TV Ad is a high-definition Video and has a cast of 40 people. According to Jordan, the TV ad helped him increase sales by 10%.
Adios Pest Control
Another small business that successfully used TV advertising was Adios Pest Control. After being approached by NBC representatives, the Pest control service decided to try its hand at TV advertising. Adios Pest Control paid NBC an average of $51 each time the ad aired.NBC did not charge a penny more. The Ad helped the business to increase sales by a whopping 15%.
Slimband is one of Canada’s most visible private clinics. It was a TV Ad campaign that helped turned Slimband’s fortunes around. Slimband was founded in 2007 but wasn’t able to gain any significant recognition until 2011 when it produced a series of TV ads. Slim Band spent between $50 and 1000 on its ads. The ads accounted for 30% of leads that the business generated.
BHM Cash, a subsidiary of BHM Financial Group launched a 30-second Ad in 2011 to introduce itself to the competitive and fast growing financial market.BHM spent about $6000 on the ad and saw an 30% increase in sales.
In 2014, a small wine company ran an ad campaign for approximately $ 10,000.Within five weeks of launching the ad campaign, Borsao saw a 217% increase in sales.
Contrary to the popular belief, TV advertising is a viable option for small businesses. The aforementioned 5 small businesses are a proof of this.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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