It is estimated that by the year 2020, there will be over twenty billion mobile users. Surely, as a business owner, you’d want to capitalize on that! A great way for you to do that is developing a mobile app for your business. An integral part of almost every business today, mobile apps have helped several small industries to gain sizable profits.
Be it the downtown beauty spa or the corner coffee shop, most small businesses you interact with each day will have a dedicated mobile app. Wondered why? The reason the majority of the small businesses you interact with each day have a dedicated mobile app is simple: they are aware of the benefits a dedicated mobile app can provide them. What are the benefits of having a mobile app for your business? Let’s take a look.
Be visible to customers throughout the day
According to recently revealed statistics, the average American spends more than 2 hours a day on his or her mobile. While mobile users may rarely use your app, it is almost certain that they’ll notice your app on their mobile. This is likely to encourage them to check your app in their ‘free’ time which in turn could result in a sale or new client. Another interesting stat is that, compared to just 14% of their time spent browsing, smart phone users, be it iOS or Android users, spend 86% of their time on their mobile using apps. This is another great reason for you to have a mobile app for your business.
Reduce cost of service
The need for customers to call a call center to access basic information or purchase a product/ service is what mobile apps eliminate. Developing a mobile app is a form of automation and it’s no secret that automation reduces the cost of service.
Minimize cost of marketing
The low cost of marketing is a benefit of apps that not many people are aware of. Sending notifications to customers who’ve downloaded your business app is cheaper than direct marketing or other traditional forms of advertising. Using your app to announce an event or new product is an effective and inexpensive way to do so.
Generate more sales
There are two ways mobile apps generate additional sales for your business. Firstly, since most people carry a mobile with them, apps help you to get repeat orders from customers even when they’re on the go. Secondly, the majority of online buyers today prefer an app over a desktop website to purchase the product or service they need so having a mobile app will increase your chances of making more sales.
Receive regular customer feedback
Mobile apps make it easy for your customers to give you regular feedback about your products/services. This in turn helps you to improve your products/services based on the customer’s needs and preferences. All of this ultimately helps you to grow your business.
Mobile apps are a great way to improve and grow your business. The aforementioned reasons make a dedicated mobile app a must for your business!
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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