PR Strategies You Need to Follow in 2017

PR Strategies

"Someone is sitting in the shade today because someone planted a tree a long time ago."

-Warren Buffett

Now that 2017 is here, every business owner is coming up with new business strategies. Along with several business strategies, you may also have to focus on the PR strategies of your business. Check out what PR strategies you will need to look over in the upcoming year.

·Bind Together the Power of Social Media

Since the New Year is here, you need to brace yourself as all your competitors will be looking for ways to have a competitive edge and increase the clientele. You need to inform your social media manager to harness the power of social media. This means that you need to come up with amazing integrated marketing communication strategies that synchronize with one another really well and attract your potential clients.

Throw interesting posts on Facebook, Twitter, Instagram, and other social platforms and interact with your customers. Leveraging the power of social media will increase your customer base as well as the visibility. Though you will have to utilize SEO techniques and get your content search engine optimized for this, you will soon realize that you company’s social media platforms and website is going to appear at the top.

·Communicate with Influencers:

One of the main PR tactics to increase your clientele is to keep in touch with those who use your brand and appreciate your brand the most. Third party credibility has always been recognized by customers; therefore, no matter what is your target audience is, communicating with your influencers is the best way to earn credibility for your business. In this digital era, it has become really easy to communicate with those people.

Influencers are those content creators who write impactful stories about your brand and work better than the press releases and prized interviews. Content collaboration and communication with influencers can become a very powerful marketing tool and a source of good PR for your brand when the influencer’s content style and aesthetic sense matches that of the audience.

·Follow-Up through Emails:

No matter how advance the digital era becomes, following up through emails can never get old. It is one of the reasonable methods all customers look over. No matter what your business is about, following up through emails is essential for any business. For example, if you are running an online shopping business, your customers would demand follow-up emails. These emails do not only keep the clients and customers updated about the progress, it also lends as a helping hand in increasing the credibility and brand recognition.

In addition to this, emails can also be helpful in terms of PR when you are about to launch a new product as you can email your target audience. There are chances that they would respond to the emails and definitely come and look over the product on the launch day.

Work on these PR strategies and gain a competitive edge this year.


April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.

Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.

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