"We cannot solve our problems with the same thinking we used when we created them."
Inbound marketing needs to be an important part of your recruiting strategy. Inbound marketing means being findable in places such as social media sites, social networks, and search engines. Unfortunately, most companies have no idea of how to kick things off and who should spearhead the inbound marketing efforts. Your HR department is likely to consist of a few individuals or just one if you’re a small company. This is where employer branding comes in. Employer branding will not only help you recruiter faster and smarter but will also help you to lower costs.
The purpose of employer branding is creating a unified message and brand across the various employment channels. Since they have a team of employment brand ambassadors, larger companies will not find this as a problem. It is the smaller companies that must find at least one individual focused on unifying the message.
A small and growing business should be smart enough to think about ways of incorporating inbound marketing into their brand. However, you must remember that inbound marketing isn’t an overnight solution that would fix your HR problems instantaneously. You could attract the right candidates for the open positions at your company with just a little focus on employer branding. If looking to recruit for open position at your company with little or no budget, following are a few things you can do to build your employer brand and an inbound marketing pipeline.
This is where you need to start. You must tell your potential applicants through your website what your company does and your ‘employer personality’. Remember, you don’t need to have all the credentials that a more established brand may have to be successful at inbound marketing. You can make your efforts successful by having a website that provides information about your company, open positions, and even the location your company’s stationed.
Blogs are a great form of inbound marketing. You can share content from your employees. A great marketing tool would be blogs from employees that praise the company and are shared on your website or social networking sites. The blogs could also elaborate the vision/direction of your company and some interesting projects you’re currently working on.
There are many tools out there that make the job of creating, editing, posting, and sharing these blogs simple. You can draw traffic to your website by sharing blogs across social sites which in turn will help you to attract potential candidates and customers. Either way, it’s a win-win situation for you.
Social media accounts
Most companies face difficulty in finding time to post content, and respond to comments on social pages unless they hire someone specifically to do that job. This is something companies live to regret as it impacts their ability to attract customers and the top talent. This is the reason you need to be active on social media accounts. Most of the major social media sites allow you to create company pages for free. You need to build a comprehensive company page once you figure out where the majority of your audience is (the social media site).
Inbound marketing is an effective recruiting strategy and employer branding is an important part of it. By using the aforementioned tips to build your employer brand and inbound marketing pipeline, you’ll lower hiring costs and recruit better.
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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