Success is not only found in profits and bank statements. For more passionate people, success lies in the power they have. The control, organization and level of management they have achieved gives them a much better feeling of success than enjoying a millionaire status. Ironically though, it is this very control that leads to accomplishment. No matter how small the business is, if the control is maintained from day one, then success is inevitable.
So, what is this control that is so leisurely mentioned when there is talk of business? More importantly, how do we really take care of it? Let us, once and for all, learn about controlling your business:
1. Take control of yourself:
“The greatest war ever fought and are still fighting, where more people have been defeated and died, is the war within.” -Anthony Liccione
How can entrepreneurs take care of matters when they cannot make sense of their own life? Most managers and owners can hardly manage their own schedule and prioritize their tasks. One of the most common issue that novice managers face is the inner workings of their organization. They get so involved and stuck in petty issues that they never get a chance to plan ahead, think of strategies or come up with solutions because they are busy with employee interviews and digital marketing. That’s the reason they have employees! These employees are there to take care of matters which they are assigned to handle. An owner must learn to delegate tasks and assignments so that they can work on improving the business.
2. Control your business’s reputation:
A business’s reputation in today’s world is determined by their online presence, customer reviews and services. Reviews have a very strong impact on the organization’s reputation. You know what they say, “Satisfied customers tell 3 friends and unsatisfied customers tell 3,000”. It may sound impossible, but your business’s reputation is in your hands and you can take it in whatever direction you want it to go. With the help of fast and excellent services, great response time and by staying professional, you can have a great online reputation.
3. Take Control of marketing strategy:
A business’s success is directly related to their marketing strategy. The marketing strategy is what makes one business stand out from the other. Instead of using the same old outdated marketing techniques, take control and come up with new and refined strategies and change your services and products with customer demands if there is a need to do so. Listen to your customers closely, pay attention to your client's needs and then make efforts to cater to their needs.
4. Control your technology:
Once you realize the extent to which technology plays a role in determining the success of a business, you’ll wish to go all techy. So instead of using outdated traditional methods of working, use technology that is in the best of interests for your business to flourish. Mailing, managing employees, storing data and many other functions; you name it, and technology has a solution for it.
Don’t wait for a later time to take care of these things. Make it a point to have complete control on all parts of the business and manage it with the best strategies and planning. Let your subordinates take care of small matters. You have far more important issues to take care of!
April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.
Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.
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