5 Apps You Need to Amp Up Your Small Business

Marketing Strategy

Imagine a person drinking directly from the tap when there is a glass present right in front of them. Imagine another using his fingers to calculate mind-numbing figures when a calculator is lying only 2 feet away from them and even worse, think of a person who is using a matchstick to light up a room when there is cell phone, with a flashlight, in their pocket. What would we call such a person? Certainly not very bright!

Most of the businesses today are not very different from the kind of people mentioned above. It’s the harsh truth but a truth nonetheless. There are so many smart and clear-cut apps present today that can make a company’s work far easier than they would have ever imagined. It not only makes work easier, but much more efficient too. With so many options and opportunities for growth, it would be a mistake not to use them.

Among the plethora of options, let’s look at five such apps that will help entrepreneurs amp up their newly established small business;

1. Basecamp:

If a business deals with a number of projects at once, than confusions and misunderstandings may certainly occur. The human mind is made for creativity and thinking, not for keeping tabs on projects and assigning people to manage it. Basecamp is a project management app and it is very easy to use. This app not only keeps a record of all the projects but also offers many options like chatting, collaborating with others, uploading and downloading files, creating a checklist and helping in tracking the progress of the project.

2. Gusto:

Managing accounts and finances requires experts and experienced people who are a little expensive to afford for new small business. Yet, it has to be done nonetheless. Gusto is one such app that has the ability to solve and acknowledge one of the major issues faced by nearly all small enterprises. Gusto can take care of a company’s payroll, tax and benefits process. As soon as a new employee joins the company, Gusto automatically updates the data and follows the legal procedure by sending reports to the authorities. Apart from that, Gusto also automates necessary additions and deductions from the payrolls of employees in addition to performing a number of other functions as well.

3. Addappt:

This app is perfect for communication within the company. Once everyone has this app, it will allow every employee to have each other’s updated contact information and a channel to communicate easily without much of a hassle.

4. RescueTime:

This app is for those people who have a hard time managing their time or need to keep a strict track on their activities and the time they spend on each project. It is also for people who work on an hourly basis. This app helps in generating complete reports and then figuring out the pay.

5. TripIt:

A business that involves frequent traveling is a dream job for those who enjoy the perks with come with it. However, it is a nightmare to manage trips, find hotels, keep a record of the itinerary and to figure out where on earth the meeting is taking place for which you have traveled in the first place.


April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.

Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.

Want to keep up to date with all the newest information and tips? Make sure you're a subscriber to our weekly newsletter.

Share or Connect with us!

Twitter | Google+ | Facebook | LinkedIn

Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Google+ Basic Square