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How do we, as business owners, continue to move forward year after year while surrounded by a possible recession, unemployment, terrorist attacks, political uncertainty, world dilemmas, and local issues? All of which can be an economic crisis for US-based businesses; especially for small businesses who cannot afford to take a hard financial hit.

 

There is an article on the White House website that states: President Obama believes we have to do more than just recover from this economic crisis. We have to create true middle class security by out-innovating, out-educating and out-building the world. We need an economy built to last – that creates jobs of the future and makes things the rest of the world buys. And we need to strengthen small businesses, which are the backbone of our economy and critical to job creation and sustained economic growth. That’s why, from day one, the President has focused on efforts that can help small businesses grow and expand – putting more Americans back to work. The Obama administration has taken steps to make credit more available to small businesses looking to grow and expand, cutting taxes, incentivizing investment and hiring and reducing barriers to growth (Page is no longer available post Presidential change).

 

Regardless of who the President is, or your political views; as a business owner, do you agree with what this says as a whole?

 

There is actually a lot here, so let’s pull a couple of pieces out of the White House paragraph and dig into them a little deeper. Like how do we as a country out-innovate, out-educate, and out-build the rest of the world? If this is a reality and a goal, then the outcome would potentially resolve economic issues and help promote growth among businesses. Can you imagine having too much work?

 

Speaking of growth among businesses, what are your current barriers of growth? According to blogger and small business owner Caron Beesley, there are five barriers that are keeping your business from growing; ignoring business indicators, overlooking the competition, forgetting about people till it’s too late, not accounting for risk early in the growth phase, and failing to plan for cash flow issues.

 

Do the barriers that Ms. Beesley is talking about coincide with the steps that the government is taking to reduce growth barriers among small business, and if so, how?

 

It looks as though the government is taking steps to make your dream of owning your own business a reality, but not as focused on keeping your company running. Where Caron Beesley is sharing information that can educate you on things to do now that may help keep your doors from closing. Ideally, you take elements from both sides and create a business that is sustainable and fills a need; creating a forward momentum to help stop and hopefully reverse an economic crisis.

 

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April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets.  Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.

 

Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency.  Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.

 

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