What Counts That You Are Not Counting?

In business we measure productivity, performance, cash flow, profitability, sales funnels, and many more important aspects. But, what are the tangible and intangible assets we are unable to measure and that really set us apart? Here are a few ideas to help get the conversation started within your organization.

Brand Loyalty and emotional resonance. Brands are the most effective way to link a perceived value with a name. How is your brand perceived both externally by potential customers and internally by staff?

Employee Engagement. Employees that are committed to their organization's goals and values while reflecting motivation in moving forward organizational success can improve productivity and performance. How well has your organization gained the trust and mutual respect of your employees?

Company Culture. You are in the office almost every day and experience your company's culture first hand. Is the existing culture what you wanted, planned, and personally reflect? If not, are you a mirror of the culture you want or has the lack of direction created a culture of it's own?

Goodwill. Does your company participate in charitable offerings, volunteer time, or company sponsored runs or obstacle courses? How does your company's participation have an effect on the charitable organization? Are your staff and your customers aware of this impact?

Proprietary Works. Has your organization developed proprietary processes or systems that set you apart from the competition? Do you need to secure a patent for this system?

If you really want your organization to stand out amongst the competition for the sake of customers, employees, and business longevity, these are factors that must not be forgotten and deserve considerable thought. Intention, planning, and action is required when dealing with those things that we cannot or do not measure. Just because these factors go unmeasured does not lessen the importance or influence they have on the future outlook of your organization.


April Salsbury, MBA is a strategist, an analyst, an operational guru, a recognized leader and C-suite global healthcare executive with drive and focus for competitive markets. Co-host of The Business Forum Show and regular contributor to various business journals, she possess multi-functional and multi-national competencies with more than 15 years experience in business and healthcare. Her expertise is in invigorating revenue growth and infusing value of lean practices in growing companies through improvements to cash flow and operations management.

Fueling revenue, growth and profit, Salsbury & Co. is a consultancy firm focused on helping businesses and healthcare organizations achieve excellency. Our specialists have executive experience combined with deep functional expertise to provide our clients with services that drive real impact and results.

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